🏗️ Key Projects

Let’s Talk Projects

To help you understand the depth of my experience, I have put together a collection of notable projects that I have led and contributed to throughout my career. They’re organized by company and sorted from the most recent to the earliest to help with the browsing. These projects showcase my passion for technology, innovation, and tackling challenges head-on across a range of industries.


Arc’teryx Equipment

April 2023 – September 2024


  • $1M+ Salesforce Roadmap: Spearheaded a Salesforce MCP implementation exceeding $1 million in CAPEX, defining and executing a product roadmap that boosted customer engagement by 15% and conversions by 10%.
  • Middleware Innovation: Developed transformative middleware to address catalog architecture, product IDs, and data quality, enhancing personalization across web and email channels.
  • Engagement Optimization: Conducted A/B testing initiatives, refining CTA design, product placements, and imagery to optimize customer engagement strategies.
  • Data Architecture Improvements: Enhanced Salesforce Marketing Cloud’s data architecture, ensuring scalability and streamlined integration for real-time personalization.

lululemon athletica

May 2022 – April 2023


  • Revenue Growth Campaigns: Designed and executed targeted email campaigns that increased APAC and EMEA revenue by 30%, utilizing advanced targeting and personalization strategies.
  • AI-Driven Automation: Integrated Salesforce MCE solutions, automating workflows and streamlining analytics, resulting in operational cost savings of $300K annually.
  • Customer Segmentation Tools: Developed advanced segmentation tools, enabling precise targeting and improving engagement rates by 20%.

Hillsong International

April 2016 – January 2023


  • Global Migration Success: Managed the migration of 35 departments to Microsoft 365, achieving $150K in annual savings and reducing security costs by 50%.
  • Human-Centric Data Migration: Designed a user-focused migration strategy that boosted collaboration metrics by 30%, ensuring a smooth transition.
  • Marketing Automation: Leveraged AI analytics to enhance marketing workflows, increasing efficiency and data-driven decision-making.
  • Cross-Departmental Collaboration: Built a scalable collaboration platform, connecting teams across 21 countries and enabling seamless communication.

CORIX Group of Companies

January 2012 – January 2016


  • PMO Productivity Gains: Established a Project Management Office (PMO) framework, increasing team productivity and improving project success rates by 30%.
  • Utility Workflow Enhancements: Streamlined utility processes, reducing operational costs and improving overall efficiency.
  • Intranet Upgrades: Led the upgrade of internal communication systems for 1,000+ users, enhancing accessibility and collaboration.

Cayenta (Harris Computer)

September 2009 – December 2011


  • ERP Implementations: Successfully delivered seven ERP implementations across North America, improving data accuracy and operational workflows.
  • Middleware Connectors: Developed middleware solutions to integrate client systems with ERP platforms, optimizing reporting processes.
  • Custom Reporting Models: Enhanced decision-making efficiency by creating SQL-based reporting models that improved data accuracy by 50%.

VIH Aviation Group

March 2008 – September 2009


  • Parts Tracking System: Designed a custom parts tracking system for Sikorsky S92 projects, saving $100K annually and improving inventory accuracy.
  • Workflow Optimization: Enhanced operational compliance by customizing AS400 systems for maintenance workflows.
  • Inventory Optimization: Implemented inventory control measures that reduced downtime and improved tracking accuracy by 30%.

Explore More Projects

Looking to learn more about the projects that I have led and contributed to? Explore the complete list of Projects on LinkedIn.

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