The Cybertruck was a revolutionary concept, but its polarizing design and manufacturing woesโincluding a mythical $39,900 price point that doubled upon releaseโled to sales plummeting. The NeoTerra is the reimagining: it keeps the genius of the stainless steel exoskeleton and performance specs but wraps them in a softened, human-centered design. This approach would have achieved volume, hit the target price, and made the future desirable, not confrontational.
Why Musk and Tesla Will Win
Musk and Tesla arenโt new to the automotive industry, but they are a young company when you compare them to American stalwarts like Ford and GM, established in 1903 and 1908, respectively. Tesla, founded in 2003 by engineers Martin Eberhard and Marc Tarpenning has slowly and patiently been rolling out their grand plans to help... Continue Reading →

