The Cybertruck was a revolutionary concept, but its polarizing design and manufacturing woesโincluding a mythical $39,900 price point that doubled upon releaseโled to sales plummeting. The NeoTerra is the reimagining: it keeps the genius of the stainless steel exoskeleton and performance specs but wraps them in a softened, human-centered design. This approach would have achieved volume, hit the target price, and made the future desirable, not confrontational.
There is Hope for Lucid Motors
As the world moves toward a cleaner and more efficient future, electric vehicles are getting bigger and better. Lucid Motors is leading the charge with their flagship luxury EV, the Lucid Air. From their long-range capabilities and leading power density to their advanced features like Super Cruise and the glass "hero" instrument panel display, Lucid... Continue Reading →
The Bull Case for Tesla
So you might be thinking, "this article has nothing to do with me." Give me a moment to explain. This article has everything to do with you because this company, Tesla is on the verge of changing the world in a BIG way. If you thought the iPhone had an impact, what Tesla has in... Continue Reading →

