For two decades, SaaS companies built empires on a beautiful, locked-in logic: make switching painful, make customization limited, make implementation expensive. The lock-in was the product. Now AI has destroyed that calculus — and over half a trillion dollars in market value has quietly disappeared to prove it.
Canada sent its athletes to Milano Cortina in a maroon quilted vest that converts into a pillow. A pillow. We're a nation of backcountry skiers, Rocky Mountain hikers, and November ferry lineups — and Lululemon dressed us like a Willy Wonka fever dream. We deserve better. We always did.
Seven American companies built the world you can’t escape. From Ford’s assembly lines to OpenAI’s algorithms, they’ve made life convenient, connected, and completely dependent on their innovations. They’ve also facilitated genocide, normalized surveillance, and crushed labor rights. Progress always demands a price. You’re paying it.
We beat fascism not by shrinking from fear but by building through it. Today’s panic over AI isn’t new; it’s historical amnesia. Humanity has survived greater threats and emerged stronger each time. The question isn’t whether AI will destroy us — it’s what kind of civilization we’re willing to build with it.
Notes Beyond the Map 